New Data Matrix Codes Have Solid Marketing Possibilities As Well As Product Identification And Tracking Benefits.



Those boxes of black and white pixels, known as Product Data Matrix codes, are popping up increasingly today. Data Matrix coding (also known as 2D Matrix codes) is a new level of computerized identification technology that encodes content or raw data into monochrome modules or "cells" in a square (or on occasion, rectangular) pattern. Its acceptance is growing primarily due to the opportunity to save a lot of data into its small space. As a matter of fact, the technique allows for the storage of up to 2,335 alphanumeric characters in a code...far beyond the limitations of classic bar codes.

Applications for Data Matrix codes are fairly vast in product marking in addition to marketing. Product marking programs are currently being adapted in industries with smaller items, like electronic products, as well as businesses with a large amount of counterfeiting, such as aerospace parts and equipment. Nevertheless, the ability to encode additional details for QC and tracking is beneficial to just about any goods like food and drink, manufactured parts, consumer items and medical/pharmaceuticals. When using the right product label supplier, such as Drake Labels, you can replace existing bar codes and increase product traceability on a number of label sizes and substances such as paper, polyester, Lexan, foil and aluminum.

Marketing programs, which are probably the most familiar at present, are used to connect printed materials (merchandise promotions, packaging and point of purchase tags, and print advertisements) to specific online pages created to give additional information or calls to action. All the customer needs is a smart phone which includes a QR code reader and the expanded discussion with the company can start. It could be as basic as a Data Matrix code within a magazine advertisement, or additional product info or time sensitive offer made available by a code on a point of purchase display. The results can be followed more efficiently when compared with displayed urls, namely as the potential for human entry error is bypassed.

Drake Labels is a top, highly experienced custom label and merchandise identification plate supplier which has been in business since 1966. The organization concentrates on smaller and middle volume orders and provides Data Matrix marking for a good number of product and marketing applications and businesses such as electronic products and aerospace parts and equipment. For more information in regards to the advantages and benefits of incorporating Data Matrix codes into your merchandise marking and marketing, email them directly at quotes@drake.com, or go to the company's website.

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